Barcelona star Neymar can barely go five minutes without sharing a picture of himself on his Instagram account, whether he is casually performing topless gang signs on his sofa, comparing musculature with Dani Alves or recreating classic '90s boy band poses.
Despite his willingness to share the minutiae of his life with millions of people, the Brazilian striker has made a plea for privacy with his fans. In a note posted on Instagram, he requests that people stop calling his phone in the middle of the night as he has to keep changing his number. The Daily Mail translates:
'I have a lot of affection for [my fans] and I don’t know if I would have got where I have today without them.
'I am unable to keep the same number for more than two weeks because people who call themselves fans – Neymarzetes – call me in the early hours of the morning or send me messages.
'And worse they discover the numbers of my family, girlfriend and friends and they invent stories and tell lies so that in the end they also have to change their numbers.
'I implore with all my heart that everyone who likes me and the Neymarzetes that have been with me from the start, that if they know of anyone who does not know where to draw the line, that they advise them, for the love of God, to change their behaviour. I don’t know what else to do.
'I don’t know what else to do! These people are causing me real problems. Please, leave me in peace.'
While this invasion of privacy is undoubtedly unpleasant, it raises several questions. Firstly, how are complete strangers getting his number? Either he is giving it out to the wrong people, there is a mole among his friends or family or the NSA have started drunk dialling him, rather than just listening to all his calls.
Also, if people are calling in the middle of the night, there is a very simple solution: he could turn his phone off when he goes to bed. Come on Neymar, we're betting you can afford an alarm clock.