Leeds seek to build a casino in their stadium

Brooks Peck

From on-site hotels and restaurants to $1-billion resort islands in the United Arab Emirates, football clubs are always looking for new revenue streams to fund their reckless transfer spending. And Leeds United are pursuing a new way to efficiently suck the cash right out of supporters' and local compulsive gamblers' pockets.

In addition to their own hotel development, Leeds have also put in a bid for a casino license with plans to add a third tier to Elland Road's West Stand that will include a two-story casino.

From the Yorkshire Evening Post:

As previously reported by the Yorkshire Evening Post, United are bidding for a licence for a US-style 'new generation' gaming complex.

Leeds is among only eight towns and cities nationwide given permission for one of the casinos, which will be three times the size of the current UK norm. [...]

Club chief executive Shaun Harvey said today: "The potential of the casino coming to Leeds United is an exciting one and fits perfectly within our business plan of increasing revenue streams on non-matchdays, both in isolation and to complement either our existing facilities or those that are planned.

"The increase in non-matchday income will allow us to further invest on the field to see the return of Premier League football at Elland Road."

From a business perspective, it makes great sense for Leeds, but it also makes you wonder just how far clubs will go to satisfying their unquenchable thirst for new revenue. Will stadiums soon have supermarkets and indoor amusements parks? Strip clubs ("Been there, done that," says St. Pauli) and massage parlors? Apartments and cosmetic surgery? The possibilities are endless, but there will soon be a day when football clubs handle all of your consumer needs.