By now Cristiano Ronaldo has made it clear that he will not be satisfied until every person on the planet has seen him in his underpants. And to promote his new line of CR7 underwear (which might exist solely to support his quest), giant images of Ronaldo were projected onto buildings in seven major cities.
The pictures were taken by famed British photographer Rankin and according to Cristiano, they are as personal as massive images of a half-naked person projected in public spaces can be.
"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it," Ronaldo said. "The number seven has always been close to my heart, so I was honored to unveil my new collection in seven cities around the globe. It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way."
Flexing his abs in Lisbon.
Exposing his armpits in London.
Using all the shirts he doesn't wear as a surfboard in New York.
Preparing to hug himself in Berlin.
One Ronaldo for each of your eyeballs in Milan.
Making trees sprout from the sidewalks in Madrid.
Congratulations. You've helped Ronaldo get closer to realizing his dream. And now you're pregnant.
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- Cristiano Ronaldo