Unveiling a new marquee signing's shirt in the club shop has become almost as important as the actual person it represents. Until now, that trend has been limited to actual footballers, but Jose Mourinho's return to Chelsea has extended that prime merchandising opportunity to managers, as well.
To coincide with Mourinho's first press conference back with the club — in which he decided his nickname should change from the "Special One" tag he adopted nine years ago to the "Happy One" – Chelsea rolled out a line of Mourinho apparel. Including "Special 1" printing on next season's home (pictured above) and away shirts in men's, women's and children's sizes. But wait! There's more...
The Godfather style Mourinho silhouette shirt. Real Madrid president Florentino Perez should be getting a horse's head in his bed any day now.
"The Special One — Jose is back" shirt. You know, just in case you forget, you can look down at your shirt and remember the good news.
How long before clubs start making up nicknames with numerical tie-ins for managers just so they can print shirts to fill the shop racks?