Hoping to vanquish the insubordinate ghosts of France's disastrous 2010 World Cup in South Africa, Adidas has held a public crushing of a replica of the infamous bus the team boarded after walking off during a training session. The protest was a reaction to Nicolas Anelka being sent home after a sweary argument with manager Raymond Domenech during halftime of France's 2-0 loss to Mexico on their way to finishing winless and dead last in their group.
The shameful revolt marked the end of Raymond Domench's reign and earned Patrice Evra a five-match ban for his training ground bust up with a member of the coaching staff which led to the protest. The image of the players sitting on the bus when they should have been preparing for their final group-stage match became one of the most prominent of the tournament.
Now, as the French team make their final preparations before heading to Brazil for the 2014 World Cup, Adidas decided to invite a bunch of people to watch a replica of that infamous bus get destroyed as a symbol of the team's renewed dedication. The event was billed as "the endpoint of one of the darkest episodes in football history."
Maybe if Adidas put a few members of the 2010 team inside the bus before doing this it would have actually accomplished something, but they didn't so it won't. Meanwhile, new France manager Didier Deschamps is already doing his best to ensure another drama packed World Cup for the team. Bus or no bus.
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