Jersey Fouls: What the heck was that snack chip sweater at MSG?

Jersey Fouls is our ongoing exploration of the rules and etiquette for proper hockey jersey creation and exhibition. If you spot what you think may be a foul in your arena, email a photo to us at puckdaddyblog@yahoo.com for inclusion in future installment.

NEW YORK – It was a typical scene during the national anthem at Game 3 of the Eastern Conference Finals. The crowd in a frenzy. John Amirante bellowing each line. And a man in a snack food jersey seated along the glass.

Ian Mendes wondered if it was a new low in stealth marketing. The dude wearing it admits it’s gloriously shameless.

Aldo Zuppichini is the owner of Party‘tizers, which makes the Dippin Chips jerseys seen here:

He’s been a New York Rangers season ticket holder for 30 years, and began wearing his set of three jerseys – for each flavor! – to the games last season.

Each time his sweater (short-sleeved as it is) appears on television during the anthem, he said he’s inundated with tweets and texts. Which makes sense, because usually one expects to see a bunch of chips and salsa on the chest of a hockey fan after the third beer.

Zuppichini said he hasn’t given one of his jerseys to a Rangers player yet. We suggested trying to convince them it was for a minor league affiliate in Idaho.