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This bizarre Madden commercial is your must-watch of the day

Plugged In

What do Kevin Hart, giant bullhorns, dolphins, and Dave Franco have in common?

Nothing, before today.

But today brings us this insane video hyping the upcoming Madden NFL 15 -- three minutes of viral lunacy packed with music, explosions, and cameos. Damian Lillard on a bike? Colin Kaepernick, Von Miller, LeSean McCoy and Dez Bryant “blah-ing” through a rap? A teddy bear DJ emerging from a pool?

Well, that’s one way to blow a marketing budget, EA. Glorious!

Madden NFL 15 is due out on August 26 for Xbox One, PS4, Xbox 360 and PS3.

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