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Fourth-Place Medal

Ralph Lauren unveils Team USA Opening Ceremony outfits

Maggie Hendricks
Fourth-Place Medal

Ralph Lauren, the longtime designer of the U.S. Olympic team, unveiled the Opening Ceremony outfits for the 2012 London Olympics.

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(Ralph Lauren)

With a navy, double-breasted jacket, ties and white pants for men, scarves and white skirts for women, and a jaunty cap they look ... not all that different from the 2008 version.

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(Getty)

If Ralph Lauren is trying to create a certain look for Team USA, it's working. Besides the change in colors in hats, it's hard to tell from a distance -- say, from a seat in the stands at the Olympic Stadium -- the outfits are any different from the previous Summer Olympics.

As part of its partnership with Team USA, Ralph Lauren is planning a cool promotion to raise money for the Olympic movement. From its press release:

The cheers, hosted on RalphLaurenRally.com, will be showcased to Team USA in London during team processing and throughout USA House. For each cheer submitted, Ralph Lauren Corporation will donate $1 (up to $25,000) to Team USA.

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