The main Olympics gift shop is located on the top floor of the John Lewis department store at the Westfield Shopping Centre near the Olympic Village. There's also gear available at each venue, some of it specific to the individual sports.
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Fourth-Place Medal was able to also check out the gear store at the USA House, the venue where Olympians and their families chill out during down time. Public access is limited.
(Alas, Nike wouldn't allow us to photograph its items in the store, including those gray $450 jackets that athletes are wearing on the podium.)
Coming up, some of the coolest and most expensive London Olympics swag available at the Games. If you ever wanted stainless steel playing cards, look no further.
And here … we … go.
They look great, no question. So how exactly do you shuffle these? (And forget stuffing your sleeves with aces ...)
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The perfect gift for your Anglophile friend that likes to serve tea like she's from York rather than New Yawk, and is daft enough to believe it tastes better when served from an officially licensed pot.
I asked the lady working the Oakley area what the coolest thing in the USA House swag store was; she said "these are." I said that's just because anyone who wears sunglasses looks cool. She didn't disagree.
I'm partial to Athletics "Glory" by Nicola Green, a screen print on fluorescent Perspex that runs 495 pounds ($770 US), mostly for the way it depicts the "YEAH, WHAT'S UP, I JUST WON GOLD [EXPLETIVE]!" you see so often in track events.
(Reflection of moron taking the photo not included.)Tom Daley's abs.
The doll costs 12.99 ($20 US); the hours of imagining Kang and Kodos from "The Simpson's" were victorious in taking over Buckingham Palace are priceless. ("One might say we have a … taste for royalty. MWAH-HA-HA-HAHAHAHAHA!")
This hand-cut work detailing London and the Olympics has a limited number of pieces available at USA House for $4,995 — the most expensive item at USA House. There are smaller pieces and prints available as well.
Considering these only cost 1.50 pounds ($2.33 US), we can only assume the ones given to champion athletes are of a very high Belgian quality, while these are of a week-old Easter candy quality.
Alas, it was probably just a bunch of queries about how many old apartments they leveled to build the Olympic Park.Ryan Lochte Fathead for $50 at USA House — so you can wake up every morning, look at your wall and wonder if you'll ever be half as good as your co-worker.
And finally, the most expensive piece available at the official Olympic gift store:
For a coin. That, like you can't even use for a down payment on a car. Wow.
Here are some other bits of Olympic swag we found during our travels in the gift shops — including some from Russia House.
Related Olympics coverage on Yahoo! Sports:
• South Korean weightlifter dislocates elbow in games' most gruesome injury
• Wiggins celebrates gold by getting 'blind drunk'
• Taekwondo fighter used brothel to fund Olympic training
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