Fourth-Place Medal

Hostess Twinkie ads: The creamy center of London Olympic commercials (VIDEO)

Fourth-Place Medal

LONDON — Hostess Brands is the maker of such classic treats as Twinkies, Ding-Dongs and the marshmallow nightmares known as Sno-Balls. It's also filed for bankruptcy for the second time in the last decade, leaving the future of cream-filled snack treats in jeopardy.

But Hostess isn't going to let a little thing like that spoil its Olympic fun. Check out the first two commercials Hostess created in a "not a sponsor" campaign that celebrates terrible athletes and "golden" sponge cake:

And here's another, involving "The Gymnast":

Getting a serious John Belushi's "little chocolate donuts" vibe from these clips, which were created by Bernstein-Rein.

h/t Creativity Online, via Buzzfeed


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