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Maggie Hendricks

FPM Medals: Best Olympic-themed ad

Fourth-Place Medal

We're celebrating the best and worst of the Olympics. Check here for more FPM Medals.

There was some discussion at the FPM water cooler on which ad would receive this award. So many are worthy of recognition -- the Marvin Gaye Nike ad and the Visa Go World series particularly stood out. However, for its use of a great song, strong images and allusions to the entire Olympic experience, we award:

Nike's ad that proclaims "All that you need is inside of you" is the winner of the FPM Medal for best commercial. The various images of life on the way to Olympic glory are complemented by the Killers' song "All These Things That I Have Done." Nike has once again shown that they can dazzle us with their marketing. Maybe they think it will keep us from noticing their ridiculous prices.

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