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Chevy gay couple ads debut during Sochi Opening Ceremony; denies political intentions

Greg Wyshynski
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Chevy Gay Ad in Sochi

SOCHI, Russia – Gestures of support for LGBT rights are expected throughout the Sochi Olympics, in light of Russia’s “homosexual propaganda” laws. One American automaker may have made a significant one during the Opening Ceremony broadcast in the U.S.

Chevrolet debuted two ads that feature gay couples, the first time same-sex couples have been featured in an Olympics Opening Ceremony commercial. The theme of the ads are “family,” including this line: “While what it means to be a family hasn’t changed, what a family looks like has.”

Here are the ads:

And the second:

GLAAD President and CEO Sarah Kate Ellis said in a statement:

"Chevrolet has nailed it with ads that truly reflect the fabric of our nation, which today includes gay and lesbian families. Recent LGBT-inclusive ads like these not only raise the bar for the advertising industry, but also reflect the growing support and acceptance of LGBT people. It's about time my children were able to turn on the television and see families like their own represented in mainstream advertising."

But did the timing of these ads have anything directly to do with the Russian propaganda laws?

Chevy, which is not an official sponsor of the Sochi Games, told the Associated Press that “these ads ... are not intended as any political commentary" and didn’t comment on the Russian laws specifically.

So add Chevy to the list of coincidental activists in the Sochi Games. Like the German team that wore rainbow outfits to the Opening Ceremony … but denied it was for LGBT rights.

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