The Olympics are a prime target for culture jamming, since the IOC and organizing committees tend to be kind of arrogant and zealous about image control.
It almost invites a really futile and stupid gesture. And Olympic Jesus, as he's come to be known, was just the one to do it, lighting a marijuana cigarette off the torch. The video has gone viral.
Cue Andy Bernard: "Saboteur! Saboteur!" The working-class hero explained himself thusly in comment thread with the video:
"I was trying to steal the fire like Prometheus & return it to the mortals. And also light a doobie with the flame for super irony."
Well, at some point it seemed like a good idea.