Hockey trick shots are the new Kobe-jumping-over-a-car when it comes to viral sports advertising.
Reebok has been sending out Sidney Crosby(notes) videos that are either superhuman or with a primary assist from camera tricks. Now, his Pittsburgh Penguins teammate Evgeni Malkin(notes) is featured in an ad for Flip Video ... with some classic GenoSpeak at the end:
Is there any chance we can have Geno drive to Scranton and greet everyone at the Dunder Mifflin elevator with "ANOZER DAY ATDA OFFICE"?
Yes, in fact that was an Oiler making a joke about golf. Why do you ask?