Hockey fans have seen attempts to emasculate opponents, from the local paper putting them in a dress to awkward moments when the arena Kiss-Cam focuses on the visiting bench.
The Coventry Blaze began their U.K. Elite League season this weekend, and have a rather memorable bit of mockery on the boards of the opposing bench. Here are the Cardiff Devils, showing off their unmentionables.
This well-placed advertisement is for Butterfly Bras, which fulfills all the lingerie needs for the good people of Coventry and, clearly, lends its support to out-of-towners as well.
If this brand of trolling seems familiar, please recall the Florida Everblades doing much the same thing in the ECHL last year, showing opposing players in different dresses.
Chris Palin, the Everblades' vice president of sales and marketing, said the team “had one or two complaints about sexism” but that the overall reaction was positive.