The spoils in this case being a 57-percent increase in average ticket prices.
That’s what the Chicago Blackhawks did during the offseason, according to Jesse Lawrence of Forbes.com. He writes that the Blackhawks “increased 57% compared to the beginning of the season last year. It will now cost an average [of] $313 to see Toews and Co. try to get their third Stanley Cup and establish a hockey dynasty in the Windy City. “
Do the Blackhawks have the most expensive average ticket price in the NHL? Of course not! They don’t play in Canada.
Coming up, Forbes breaks down the Top 5 Most Expensive Tickets in the NHL, as well as the Top 5 Least Expensive Tickets in the NHL. To see the full list, get thee to the Forbes slideshow.
[Power Rankings: Crackpot Leafs theories and more]
A word about the Forbes approach vs. Team Marketing Report’s Fan Cost Index …
When TMR does their average ticket price evaluations for each team, they take a “weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each stadium.” They don’t include premium seating; based on the numbers from Forbes, we’re guessing that they’ve includes high-end seats into these averages.
For example: TMR had the Leafs’ average tickets at $124.69 last season, and that’s a more realistic number for fans who can’t afford to sit in a box and receive foot massages from Dave Nonis.
That said, this is a picture of the full spectrum of tickets, if Forbes’ numbers are to be believed.
Here are the most expensive, with commentary from Forbes.com:
1) Toronto Maple Leafs - Avg Price: $368.60
“Following a surprise appearance in the playoffs however, pushing the Bruins to 7 games, tickets for this season currently check in at an average of $368.60.”
2) Chicago Blackhawks - Avg Price: $313.18
“Average prices for Blackhawks tickets this year are up 57.12%, from an already high $199.33 to $313.18—the highest average ticket price of any American team.”
3) Winnipeg Jets - Avg Price: $276.69
“Jets tickets have declined -19.33% from last year, the largest decrease in the NHL.”
4) Edmonton Oilers - Avg Price: $272.75
“As a result of heightened expectations, the average prices for Oilers tickets is up 35.69% over last year, from $201.01 to $272.75.”
5) Vancouver Canucks - Avg Price: $265.48
The average price for Canucks tickets has increased 9.17% since last year, from $243.18 to $265.48.
Here are the least expensive, with commentary from Forbes.com:
25) St. Louis Blues - Avg Price: $105.84
“Prices for St. Louis Blues tickets are up slightly with the Blues recent success, rising 8.27% from an average of $97.96 last year to $105.84 this season.”
26) Tampa Bay Lightning - Avg Price: $101.79
“Tampa Bay Lightning tickets have shown the single largest average price increase in the NHL this year, with a rise of 107.74%, from $49 dollars to $101.79.”
27) Columbus Blue Jackets - Avg Price: $95.90
“A 19.74% increase in the average price.”
28) Anaheim Ducks - Avg Price: $91.49
“The average price of Anaheim Ducks tickets are up an impressive 86.71% since last year.”
29) Colorado Avalanche - Avg Price: $86.40
“The average price of Colorado Avalanche tickets to jumped 35.69%, from $64.66 to $86.40.”
30) Phoenix Coyotes - Avg Price: $76.65
“Average ticket prices rose 16.9% from $65.57 to $76.65.”
A little surprised to see the Ducks among the cheapest for a variety of reasons. But since they’ve got those Perry and Getzlaf contracts to pay out, welp, up we go.
Again: To see the full list, get thee to the Forbes slideshow. Anything surprise you?
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