The Tampa Bay Lightning announced on Saturday a new promotion for the 2011-12 season that would make fans the face of their ticket sales. Literally.
Via their Facebook page, the Lightning introduced the "Be the Ticket" campaign that gives fans the opportunity to upload photos themselves and friends decked out in team swag and win the chance to featured on a game ticket next season.
If other NHL teams want to copy the idea, that could mean fans in Vancouver could see more of The Green Men; or Dancin' Larry in New York; or Carrie Underwood in Nashville; or Cy Clark in Pittsburgh; or even SharkBoy in San Jose.
This is just another step in the Lightning's "All In" marketing campaign and given the attendance spike over the past few years once OK Hockey left town and the team turnaround under new owner Jeff Vinik and GM Steve Yzerman, the fanbase is feeding off of these initiatives. Just look at how many fans showed up on a hot Sunday morning to form a human lightning bolt during the Eastern Conference Final.
The New York Giants held a similar contest earlier this summer via their Facebook page selecting 10 fans to appear on each ticket for the upcoming 2011 season. Winning fans were given a tour of the New Meadowlands. Hopefully the Lightning contest winners get first crack at firing off the Tesla coil lightning bolts once the St. Pete Times Forum renovations are done.
- Tampa Bay Lightning