Gary Bettman, rookie commissioner, rocking sweet NHL jersey (Puck Treasures)

Greg Wyshynski

In 1993, the NHL named its first commissioner in Gary Bettman, a former general counsel and senior vice president for the NBA. Among the motivations for the move was to change the very image of the League to attract a young, hip American audience.

And what better way to accomplish this than with a young, hip American commissioner, right?

This original black and white photo from the archives of The Sporting News was auctioned and quickly sold on eBay for $22.99.

And no, it’s not Michael Scott representing Dunder Mifflin at the 1993 NHL All-Star Game – it’s actually Gary Bettman!

Pretty amazing that even on his first day in office, Bettman was already supporting a cap for the NHL …

Here's hoping the winner of this incredible keepsake is able to get it autographed.

By either Bob Goodenow or Chris Chelios, we mean …

Puck Treasures looks to find those hidden hockey treasures from the past and present, and gives them their proper remembrance. Seen an interesting piece of hockey apparel? Send us an email at puckdaddyblog@yahoo.com.