M&C Saatchi PRNEW YORK -- "You can't mention it to me, I don't really like it," said a jokingly sullen Victor Hedman of the Tampa Bay Lightning when talking about Sweden's loss last Friday in the 2012 European soccer championships to England, eliminating them from advancing out of the group stage.
The 6-foot-6, 21-year old blueliner for the Lightning had his spirits raised not long after Sweden's loss when news broke that Tampa Bay had acquired his fellow countryman Anders Lindback from the Nashville Predators.
"That was good for my wounds," said Hedman.
After spending some time in the French Riviera and the Ukraine, Hedman was in New York City on Monday along with Colorado Avalanche forward and 2012 Calder Trophy nominee Gabriel Landeskog to help introduce SimpliFlow's FLOW Competitive Sports app, launching in August in North America.
The app, which was launched in Sweden, creates custom workouts based on one's strengths and weaknesses as well as detailed analysis of results that can be shared with other users of the program. Hedman and Landeskog came on-board through their agent, Peter Wallen, and the app has been a nice aid for their off-season training.
"We were working with these type of exercises in the summer for a long time," said Hedman. "It's the perfect fit for us to have this [app] so we can still be in our hometown and still have your personal trainer with you."
I took part in a shortened session on Monday with Landeskog, Hedman and trainer Joe Costa of Mind to Muscle. The focus is on building strength and power through movement, helping with mobility and flexibility. It's a workout that isn't monotonous with exercises that build upon one another.
Landeskog, who played all 82 games during his rookie season, had back issues in the past which have dissipated since he began incorporating the workout routines. He said he's felt a huge difference in his body, including a strengthened core.
"I've been doing this type of stuff for three years, but before that there was a lot of traditional workouts [like] running, long-distance running [and] more just straight up lifts," said Landeskog. "That's good if you want to be into weight lifting or running, but for a hockey purposes you want to flexible. You want to be strong in your power stands and box stands."
Once the apps launches in August in North America, will their teammates come asking for free subscriptions?
"Probably," Hedman joked. "I'll try and hook them up. I can't promise anything."
Follow Sean Leahy on Twitter at @Sean_Leahy
Related sports news from Yahoo! Sports: