Edmonton Oilers ticket campaign includes the McDavid 'golden envelope'
The never-ending celebration of the Edmonton Oilers winning the No. 1 overall pick in the 2015 NHL Draft continues.
Behold the Oilers season ticket renewal package which came in of all things … a golden envelope. (S/t @solid_guarantee)
Why does this look familiar? Oh, remember that sort of ‘meh’ look on Bill Daly’s face when he announced to humanity Edmonton won the draft lottery and the right to select Connor McDavid?
This presents a slight conundrum for Oilers fans who see winning this draft lottery as the result of Edmonton's extreme mediocrity throughout the years and pain its fans endured. Via Copper and Blue:
But as good as that moment was - I know I'll always remember where I was when it happened - I can't help but scratch my head a little at the Oilers decision to commemorate in the package sent to season ticket holders. After all Oilers season ticket holders are a group that, for better or worse, has stood by the Oilers over the last decade, handing over large sums of money year after year to watch a subpar (and that's a generous description) hockey team. Do you really want to remind them of that time that the franchise got very lucky after another terrible season?
Eh, just go with it. This is a marketing masterstroke by the Oilers. The team has been in the dumps for so long. Now it’s going to have a hockey savior playing in a new arena. And the golden card sort of symbolizes this.
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Josh Cooper is an editor for Puck Daddy on Yahoo Sports. Have a tip? Email him at puckdaddyblog@yahoo.com or follow him on Twitter! Follow @joshuacooper
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