Kudos to the New York Islanders for putting a more proactive twist on this promotion with The Victory Plan.
Encourage fans to cheer for a win. What a concept.
It's a four-game ticket plan that might turn into an eight-game, buy-one-get-one plan if the Islanders sweep their opponents. The example provided by the team: "If the Isles defeat the Sidney Crosby-led Pittsburgh Penguins on November 26, you get to return to the Nassau Coliseum on December 16 to see Alexander Ovechkin and the Washington Capitals for FREE." Got it?
Here's the plan; the game fans pay for is listed first, followed by the freebie they earn with a win in italics:
Nemmy from The 2 Man Advantage may hate this description, but this is a minor league promotion for a what amounts to a minor league team this season. But you know what? That's OK. You'd rather see a team acknowledging the reality of its surroundings with a substantial offer for regular season hockey (albeit one that's also a fun little gamble for fans); instead of seeing a delusional franchise that thinks giving away an exhibition game while continuing to charge a second-mortgage for bad hockey in the regular season is being "fan-friendly."
Besides, it's a shrewd businesses move, at least when it comes to the marquee game: The Penguins were 5-3 against a better Islanders team last season. There's a better chance Ted Nolan attends the company Christmas party than fans getting to see that Ovechkin game for free in December.
- Minor League Baseball
- Pittsburgh Penguins