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Awesome new Stanley Cup commercial feeds your Liev Schreiber addiction

Ah, the dulcet tones of Liev Schreiber. Like a warm blanket, bringing us back to those halcyon days when the NHL’s ‘24/7 Road to the blah blah blah’ franchise wasn’t so self-aware and actually had willing participants.

This is the latest Stanley Cup Playoffs commercial from the NHL, celebrating the many names that have hoisted the Cup and contributed to their teams’ Cup victories. All of it leads to the perfect symbol of what’s at stake in this marathon test of mental and physical endurance: Getting your name etched on the Holy Grail!

It’s the greatest honor for hockey’s true legends as well as Basil Pocklington.

As expected, this ad is garnering praise for its stirring visuals and heartfelt narration, and the NHL does few things better than this kind of commercial.

We’ve also seen references to this being a “goosebumps-inducing” ad, and maybe it is for you, but for us it’s hard to have goosebumps when “Cup Raise” was like having liquid goosebumps mainlined into your cerebral cortex.

Chills. Tears. Chilly tears.