The NFL has been far more stringent in its Personal Conduct Policy since Roger Goodell became commissioner; that's more about Goodell's PR awareness than anything else, but those who run afoul of the Commish's Law and Order mentality will generally pay.
Exhibit A: Tennessee Titans owner Bud Adams, who flipped off the crowd at Buffalo's Ralph Wilson Stadium last year (Goodell was present at the game and earlier had been in Adams' private box!), was fined $250,000 for his trouble.
However, after Titans defensive coordinator Chuck Cecil wanted Clete Blakeman's crew to know that they were No. 1 on Sunday against the Denver Broncos, Cecil's wallet wasn't quite as light. Cecil was docked just $40,000 for this gesture:
And according to the Tennessean, Cecil might not have to pay that much. "I didn't know he did it,'' Titans cornerback Cortland Finnegan(notes) said after the game. "But I know he is an emotional guy, and we stand behind Chuck no matter what. I know he'll answer to that as a man. That just shows his emotion, and we'll stand behind him and chip in for him.''
As co-chair of the Competition Committee, Titans head coach Jeff Fisher may not be too impressed, but Cecil knows at least one thing -- his team's owner will understand where he's coming from.