George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." Imagine what the "1984" author would have to say about a recent airline advertising campaign.
Spirit Airlines, located in Miramar, Florida (a hop, skip and a jump from Miami), has a new campaign slogan that mocks the ugly bullying situation surrounding the Miami Dolphins recently.
With a savings of $24, Spirit implores its would-be customers: "Don't be bullied by high fares! Fly incognito out of Florida and other cities with this deal!"
And then, if you didn't understand the subtle message, there is an image of a distraught man — wearing an aqua, coral, white and blue helmet, which just so happen to be the Dolphins' official colors. You know, just to hammer it home.
Your thoughts? Clever and opportunistic? Tasteless and unneeded? Or do you just want the whole story to go away?
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