Tebow's attorneys put it this way: "The Merchandise makes it appear as if Mr. Tebow actually endorses Cubby Tees and its products." Where that actually happens is a bit of a mystery.
The shirt, as you can see, remixes the Jets logo to a more Jesus-friendly theme. The "NY" is replaced with "MY" and the "JETS" is replaced with "JESUS." In addition, what's normally a football at the bottom of the logo is the "Ichthys," or "sign of the fish," often used to express faith.
And yes, when you think of Jesus and the Jets together, you probably think of Tebow, but the shirt itself contains absolutely no Tebow references. I am neither a theologian nor a lawyer, but I don't think Tebow is the only one allowed to claim Jesus as "My Jesus." But again, I'm not sure exactly how close Tebow and Jesus are. I could be wrong about that.
It's not the first time something like this has happened, either. Jerseys like these have existed for years.
The Cubby Tees people specialize in fun sports-themed T-shirts ‒ others you may enjoy include this Rob Gronkowski special, or perhaps this new RGIII apparel. Given their other shirts, I wouldn't interpret this as necessarily making fun of Tebow, but I'd doubt that they were 100 percent religiously motivated, either.
[Y! Sports Shop: Get Tim Tebow gear]
I'd have thought Tebow would've liked this shirt ‒ especially after he once endorsed people wearing No. 15 "JESUS" jerseys in Denver, as long as their heart was in the right place. Again, I don't see the infringement here ‒ there's no likeness of Tebow, and his name isn't on it anywhere. It seems to be for people who love the Jets and Jesus.
In the end, I think the cease-and-desist serves only to give loads and loads of free publicity to the Cubby people, and probably sells a lot of T-shirts. In the end, the people from Cubby Tees aren't backing down -- per the TMZ story, they sent a response to Tebow's representatives, stating that the design "shares nothing with Mr. Tebow except for promotion of a common Lord and Savior."
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