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Powerful anti-Redskins ad airs during Game 3 of NBA Finals

Shutdown Corner

The anger in some circles over the "Redskins" nickname for Washington's NFL team isn't going away, no matter how much the league would like to put it off until it does.

The latest commentary came in the form of an advertisement that ran in some markets during Game 3 of the NBA Finals on Tuesday night. The ad, which has been on YouTube since January but had not gotten as much widespread exposure as it did during the Heat-Spurs game, is two minutes on YouTube but the Washington Post wrote that a one-minute version would run during the game. According to the Post, it was scheduled to run in seven major cities during halftime of the game.

In the ad, the culture and history of Native Americans are celebrated. Near the end of the ad, the narrator says, "Native Americans call themselves many things. The one thing they don't ... "

And then it cuts to a photo of a Washington Redskins helmet. It's powerful.

According to the Post, the ad was paid for by the Yocha Dehe Wintun Nation, which is about an hour northeast of San Francisco. The tribe would not tell the Post how much the ad cost, only that it was a "significant investment."

“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Chairman Marshall McKay said, according to the Post. 

The issue surrounding Washington's nickname has been debated for many years and gets more heated every year, it seems. Politicians have argued against it. Redskins owner Daniel Snyder has said he doesn't plan to change the name, citing a study that suggests a majority of Native Americans don't find the nickname offensive. The NFL has never made any comments or taken any action that would indicate it has any desire to change the name, either.

Until that happens, there will be a vocal opposition that won't stop fighting it.

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Frank Schwab is the editor of Shutdown Corner on Yahoo Sports. Have a tip? Email him at shutdowncorner@yahoo.com or follow him on Twitter!

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