It took a massive ice storm and an embarrassing seating snafu, but the NFL is finally attempting to get the Super Bowl experience right. The league announced Wednesday that it would team with Disney to provide a better atmosphere for fans attending this year's game in Indianapolis.
Over 20,000 employees who will work and attend the game are to be trained by the Disney Institute in Orlando, Michael McCarthy of USA Today reported. The "Fans First" initiative will teach the same customer-friendly techniques to NFL employees that Disney cast members and staff learn at the company's theme parks.
Other revolutionary measures being taken by the NFL include only selling tickets for existing seats and extending the presence of staffers to area hotels and parking lots, so the flow of game traffic will be eased for fans unfamiliar with the area. McCarthy also reports the league will use Lucas Oil Field ushers and employees for the first time, rather than bringing in their own people to work stadium jobs. The idea: People who work there all year will know the stadium better and can be of more assistance to fans looking for the closest escalator or quickest exit.
Again, it took the league getting sued by fans who couldn't watch last year's Super Bowl to figure all of this out. That the league ever brought in new people to work an unfamiliar stadium and thought it was a solid plan is ridiculous.