The NFL wins again, to Mark Cuban's dismay.
A sports-related event where college kids' names are announced was exponentially more attention-gathering than four actual postseason sporting events.
Consider the TV ratings from the first round of the NFL draft on ESPN Thursday night, courtesy of Sports Business Journal's John Ourand:
Overnights:ESPN NFL Draft: 6.8ESPN2 Blazers-Spurs 2.7ESPN2 Heat-Nets: 2.6NFL Net NFL Draft: 1.9NBCSN Bos-Montreal 1.2NBCSN Ana-LA: 0.7— John Ourand (@Ourand_SBJ) May 9, 2014
We knew the ratings would be good, but this good? Better-than-four-playoff-games good?
When the NFL announced that the draft would be moved back two weeks, people moaned. Then they tuned in. En masse.
Cuban, the Dallas Mavericks' owner whose team just lost to the Spurs in the NBA playoffs, made comments recently that the NFL is pushing the promotion button too hard and that one day the people will push back. The comments were widely discussed when he made them. But it appears that people have no interest in kicking their football habits anytime soon.
Roger Goodell has been not so subtly hinting that people might need to wait an additional week or two next year. Expect it. One of these years the NFL might just pull people away from their cookouts and fireworks and hold the darned thing on July 4.
With rating this good, the NFL could broadcast the thing at 4 a.m. and people would tune in.
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