You know the brilliant series of Coors Light commercials that feature different coaches (Jim Mora Sr., Bill Parcells, Dennis Green, Mike Tomlin, etc.) at old press conferences, with new questions spliced in? They're taking on the legendary Herman Edwards press conference. Hoo boy.
Now, I'm not asking them not to do it. But before they do, they should recognize the immense amount of pressure they're putting on themselves by even attempting it.
"You play to win the game" is the mother of all press conference quotes; above even "They are who we thought they were," and "Playoffs?!" By taking that one on -- and announcing their intention to do so well ahead of the fact -- Coors Light is placing themselves directly in the pressure cooker.
It's like announcing that you're going to remake "Taxi Driver." You can do it if you want to, but you better be right about it.
Of course, there's no reason to think that they can't pull it off. So far, commercials in that particular series have ranged from good to brilliant. At the very least, they're a huge step above Coors Light ad campaigns of the past; particularly the "Twins" song, and Pete Coors standing alone in the Colorado wilderness, giving off a creepy old man vibe.
You may not think it's important now, but wait until the season gets underway. If you're like me, you'll be seeing these commercials about 28 times on any given Sunday. If it doesn't seem important now, it will then.
Gracias, Arrowhead Pride.