#CHUCKSTRONG is already a popular hashtag on Twitter, but the campaign of support for Indianapolis Colts head coach Chuck Pagano is about to get a lot more visible.
Pagano was recently diagnosed with leukemia, and the Colts organization, through its CHUCKSTRONG campaign, is giving fans an opportunity to show their support for Pagano and help in the fight against leukemia.
CHUCKSTRONG T-shirts will go on sale Friday at the Colts Pro Shop. They'll be $20 and proceeds will benefit leukemia research. CHUCKSTRONG wristbands will be distributed outside of Colts games for a suggested donation of $1. Proceeds, again, go to leukemia research. CHUCKSTRONG posters will be available to those who give blood at the CHUCKSTRONG blood drive and at Indianapolis area Huntington Banks. More information on all of that, plus collection campaigns at Lucas Oil Stadium, is available here at the Colts website.
The campaign is inspired by Lance Armstrong's LIVESTRONG campaign, which supports the fight against cancer, partially through the familiar, omnipresent yellow LIVESTRONG wristbands. The Colts are asking fans to wear their CHUCKSTRONG bracelets all throughout the season, as Pagano takes time away from the team to recuperate.
The Colts face the Packers this weekend at Lucas Oil Stadium at 1 p.m. ET.
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