The “Adidas RG3” cleat is the newest addition to Griffin’s marketing brand. His signature cleat is in Adidas’ “carmoflauge” color, which is a unique (to say the least) spin on camouflage, and cost $150. Nobody can say the sneaker is boring, considering it resembles a QR code you'd scan with your phone.
Adidas’ excited description of Griffin’s new sneaker talks about its support without bulkiness and weight, with a special liner that's a "sock-like fit." Clearly, Adidas is investing heavily in Griffin and the popularity he gained winning the Heisman Trophy and NFL offensive rookie of the year in 2011 and 2012, but Griffin's critics will see a problem with the widespread branding coming off a disappointing 2013 season.
Griffin was heavily criticized by NFL observers after his personal logo was revealed, and the quarterback should expect more condemnation. Until Griffin improves as a quarterback, many will continue to view him as a marketer instead of a winner. The amount of attention Griffin is garnering this offseason will intensify his scrutiny this season, which he is not shying away from. The same thing happened last year, when Griffin was rehabbing his knee injury but still found his way into the headlines, including an ESPN reality special that documented his offseason including the work coming back from ACL surgery.
Hopefully for Griffin, the new cleats aren't the only flashy part about his 2014 season.
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