You've seen pink all over the NFL's fields through October as part of the league's Breast Cancer Awareness Month campaign, but there will be a new twist this Sunday when the Miami Dolphins face off against the New York Jets at MetLife Stadium. And it's all thanks to an 11-year-old boy with an interesting idea who decided to share it with NFL commissioner Roger Goodell via a handwritten letter.
"My name is Dante Cano. I am 11 years old and I am from Marlboro, New Jersey. I wanted to know if you could use my idea of pink penalty flags in October for breast cancer awareness," Cano wrote.
Goodell was impressed.
"Dante had a great idea and I am looking forward to meeting with him on Sunday to put it into action," Goodell said in a statement. "Sometimes the simplest ideas can be the best. I applaud Dante for sending in his recommendation."
The NFL will do more than applaud young Dante for his initiative -- the fifth-grader will be on the field with his family to present the flags to the officials.
Those who are complaining about the sissification of the NFL with more pink gear -- and there have been many such complaints about the increase in the most feminine of colors -- can go fly a kite. If there's one thing the young man's letter proves, it's that the NFL's awareness campaign is working ... and among some pretty interesting demographics.