11-year-old boy convinced NFL to use pink penalty flags this week

Doug Farrar

You've seen pink all over the NFL's fields through October as part of the league's Breast Cancer Awareness Month campaign, but there will be a new twist this Sunday when the Miami Dolphins face off against the New York Jets at MetLife Stadium. And it's all thanks to an 11-year-old boy with an interesting idea who decided to share it with NFL commissioner Roger Goodell via a handwritten letter.

"My name is Dante Cano. I am 11 years old and I am from Marlboro, New Jersey. I wanted to know if you could use my idea of pink penalty flags in October for breast cancer awareness," Cano wrote.

Goodell was impressed.

"Dante had a great idea and I am looking forward to meeting with him on Sunday to put it into action," Goodell said in a statement. "Sometimes the simplest ideas can be the best. I applaud Dante for sending in his recommendation."

The NFL will do more than applaud young Dante for his initiative -- the fifth-grader will be on the field with his family to present the flags to the officials.

Those who are complaining about the sissification of the NFL with more pink gear -- and there have been many such complaints about the increase in the most feminine of colors -- can go fly a kite. If there's one thing the young man's letter proves, it's that the NFL's awareness campaign is working ... and among some pretty interesting demographics.