Dr. Saturday

Video: Texas A&M turns up the Texas pride for SEC intro

Matt Hinton
Dr. Saturday

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From left: SEC commissioner Mike Slive, University of Florida President Bernie Machen and Texas A&M chancellor R. Bowen Loftin, smiling the smiles of men who have just agreed to share a huge pile of money.
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Here in Texas, where I live, there's a small but prolific cottage industry for voice actors who can project the sound of what golf-playing consultants at mahogany-finished conference tables seem to consider the "Ideal Texan" in the 21st Century: A carefully honed blend of bass, gravel, humility, pride, cosmopolitan savvy and weather-beaten common sense, deployed in the name of selling everything from fast-food hamburgers to pickup trucks to, well, the image of the "Ideal Texas" in the 21st Century itself. Imagine John Wayne, Clint Eastwood and Barry White saying "Here in Texas..." a dozen times apiece for a sound engineer to mix together, and you've covered roughly one-third of the commercials you're likely to see in a given night.

Or, you can just watch the video Texas A&M posted to its website Monday to celebrate its first full day in the SEC, which brings the refined Texas pride with all the subtlety of a cattle stampede:

For Midwest and West Coast types who have spent the last five years griping about the arrogance and sense of entitlement emanating from the SEC during its run of BCS championships, sorry guys: Sounds like the latent superiority complex in that corner of the country just got a little bigger.

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Matt Hinton is on Facebook and Twitter: Follow him @DrSaturday.

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