Texas Tech is adorning a Sprint Cup car this weekend

In 2014, Jeff Gordon drove a Texas A&M-themed car at Texas Motor Speedway. Now it's Texas Tech's turn to get in on the NASCAR action.

Texas Tech will be adorning the No. 32 car this weekend at Texas.

Yes, the race is sponsored by the former sponsor of the Independence Bowl.

Gordon had a matching helmet to go with his car, which was paid for by the CEO of Axalta, a sponsor of Gordon's. The CEO is a Texas A&M graduate.

Vic Keller donated the sponsorship through his company, ZAK Products. Keller is a graduate of Texas Tech.

If we're having a head-to-head contest between the schools in terms of exposure, A&M wins easily. Gordon is one of the most recognizable drivers in the sport and finished second to Joey Logano in last year's April race at Texas. The No. 32 is a backmarker in the Sprint Cup Series and will be driven by Mike Bliss this weekend. The chances of the team finishing second, or anywhere in the top five for that matter, aren't much better than yours or mine.

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Nick Bromberg is the assistant editor of Dr. Saturday on Yahoo Sports. Have a tip? Email him at nickbromberg@yahoo.com or follow him on Twitter!

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