How do you bottle the collegiate experience?
Two universities are going to try and find out, as Texas A&M and Notre Dame plan to launch fragrance lines in conjunction with the upcoming college football season. First we have this tweet from A&M’s Assistant Vice President for Business Development:
— Shane Hinckley (@Shane_Hinckley) June 18, 2013
summed up here by the fine folks at Texas A&M blog Good Bull Hunting. It is a hilarious list that for the sake of our noses I hope no one who bottles perfume or cologne ever actually sees.
Hinckley told Yahoo Sports that the line will be called Texas A&M for Him and Her and will be available in Belk stores in late August, with more retailers to follow.
There is also a report from SportsBusiness Journal (subscription link) that Notre Dame is working with Cloudbreak Group, New York to establish their own scent. The group Notre Dame is partnering with helped establish a perfume and cologne line for the Yankees, and like the Bronx Bombers aroma, the Irish offering will sell for $62 for a 3.4-ounce bottle.
“What does a Yankees perfume possibly smell like?” you might ask. Great question:
The New York Yankees fragrance epitomizes the winning style of the greatest team in baseball, capturing a sporty and confident attitude. This fresh, woody scent introduces an invigorating blend of sparkling Bergamot, Coriander and cool Blue Sage. As it evolves, the fragrance reveals a fusion of crisp Ivy Leaves, Orange Flower and Geranium enhanced with rich earthy Patchouli, smooth Sandalwood and Suede to create a timeless, masculine scent.
Notre Dame confirmed the licensing deal to the South Bend Tribune this morning.
A 2009 Chicago Tribune story highlights that Texas A&M and Notre Dame are not the first two schools to try to bottle a university’s essence. Masik Collegiate Fragrances are available now for a few schools, including Florida, LSU, UNC, Oklahoma, Penn State and Alabama.
What, exactly, does a defending national champion smell like?
As vibrant and effervescent as The Fever of the Roll Tide, The University of Alabama for Women opens with a vivacious burst of Candied Pink Grapefruit, Sparkling Mandarin, and Pineapple Sorbet. Textural Osmanthus, Tahitian Tiara Flower, White Tuberose and Japanese Honeysuckle glimmer throughout the heart capturing the passion and energy of the Crimson and White, while Exotic Bamboo Wood, Creamy Sandalwood, and Soft Musk linger at the base rounding out this sparkling and captivating fragrance. A luscious and bright tribute to the Crimson tradition for the Alabama woman.
Or perhaps you’re curious to how one bottles the essence of Rocky Top?
The University of Tennessee for Women was exclusively inspired by the uniqueness and vibrancy of the Tennessee Orange. Juicy Tangerine combined with Lotus Blossom and Magnolia embodies the vivacious essence of the school’s time honored colors. Blackberry Flower, Wild Orchid and Spray Roses keep in tune with the dynamic energy of the Orange and White while Skin Musk, Driftwood and Sensual Mimosa entice the senses while boosting school spirit! A light and beautiful orange scent for the Tennessee woman.
All of these scents – with options for men and women - are available for purchase on the Masik website for between $39.50 and $60. Interesting to note that in Masik founder’s Kate Masich’s 2009 interview with the Tribune her most requested school at the time was Notre Dame.
So, football fans: What do you think the A&M and Notre Dame scents are going to smell like? Stretch your olfactory muscles and figure this out.
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