The Pac-12 wages clever ad campaign against DirecTV

Christopher Wilson
August 12, 2013

The Pac-12 and DirecTV are having some issues. The former would like the latter to carry their network, but it seems like they're unlikely to come to terms before the 2013 season starts. (Adding further insult, the DirecTV headquarters are in the heart of Pac-12 country in Los Angeles.)

Commissioner Larry Scott told fans to switch over from DirecTV at media days, and now the conference has examples of what you're missing out on without the Pac-12 Network. A few favorites:


Perhaps the best part? The accompanying videos.

One note of advice to the Pac-12: If you're trying to make the case against DirecTV, maybe use fewer awesome animals? I wouldn't mind watching a little Iditarod, some scenic views of American parks or a little bear wrestling to close out a long Saturday of college football.

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