Rudy Ruettiger probably gave this same look as he pitched his phony stock (US Presswire/Kyle Terada)
According to the SEC complaint filed in federal court in Las Vegas, Reuttiger's company sold only a small amount of a sports drink called "Rudy" and instead the company served as a vehicle for a 2008 pump-and-dump scheme that generated $11 million in illicit profits. The SEC revoked registration of the stock of Rudy Nutrition in 2008.
"Investors were lured into the scheme by Mr. Ruettiger's well-known, feel-good story but found themselves in a situation that did not have a happy ending," said Scott Friestad, associate director of the SEC's enforcement division, in a statement. "The tall tales in this elaborate scheme included phony taste tests and other false information."
Ruettiger actually said the drink outsold Gatorade 2-to-1.
This isn't the first time Ruettiger has been called out for "tall tales": Last September, former Notre Dame teammate Joe Montana debunked the image of Ruettiger as portrayed in the 1993 hit "Rudy," citing most of the film's heartwarming flourishes as Hollywood fluff perpetrated by Ruettiger himself, who lobbied for years to get the movie made. Their coach, Dan Devine, agreed to be portrayed as the "heavy" in the story to stoke the drama but has described the scene in which seniors stage a protest on Rudy's behalf by turning in their jerseys on Devine's desk as "unforgivable" and "a lie."
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