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Georgia introduces a rebranding project so subtle, you have to read this to notice

Graham Watson
Dr. Saturday

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Can you tell the difference?

Georgia has changed its uniforms and branding, but not enough that you would really notice.

The university announced today that it was making changes to its football uniforms and tweaking its secondary logo as part of its rebranding process. However, since Georgia has one of the most solid and iconic uniform looks in college football, the only changes are to the jersey number and the typeface and small modifications on the pants.

Yep, that’s it. Georgia is officially rebranded.

Georgia will keep its “Power G” as it’s main logo and add a bulldog with a spiky collar as it’s secondary logo. Again, nothing too crazy to see here.

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I do like Georgia and Nike’s approach because why mess with a good thing? People identify with Georgia’s red jerseys, silver pants and helmet with the “Power G” logo on it. Why mess with it if it already works?

What do you think? Was Georgia right not to get too flashy with new uniforms?

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