Capital One takes over sponsorship of the Orange Bowl
Capital One is the new title sponsor of the Orange Bowl.
In a move made official Monday, the Orange Bowl dropped its Discover sponsorship, which it had held for four years, and went with Capital One.
”As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff,” Marc Mentry, senior vice president brand marketing at Capital One said. “Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”
So what does that mean for the Capital One Bowl in Orlando? Well, according to ESPN, the financial company will likely sever ties with that game and it will become the Buffalo Wild Wings Citrus Bowl. The bowl game had the Citrus Bowl name (and the Tangerine Bowl) prior to Capital One’s sponsorship. If that does happen, this season’s game will mark the first time the “Citrus Bowl” has been played since 2002.
The Orange Bowl becomes the third ex-BCS bowl to drop its BCS-era sponsorship. Northwestern Mutual now sponsors the Rose Bowl (is was sponsored by Vizio last year), and the Fiesta Bowl ended its 18-year partnership with Tostitos.
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