With a headline like that, not much of a lead-in is required:
If Jim Nantz complimented somebody's rear, it'd come off as weird. If Verne Lundquist said it, we'd all think it was creepy. And if Marv Albert went there? That might've blown up Twitter.
When Gus says it, it's perfect.
Buckeyes fans may not agree. I'd imagine some OSU backers cringed at the mention of how much one of their players is worth.