Whereas most college basketball coaches use Twitter to encourage fans to buy tickets or to praise their teams after a good day of practice, Colorado State's Tim Miles is one of the few who has proven he can show some personality.
He joked that the humidity eliminated wrinkles in his shirts when he was too tired to iron them at the end of the July recruiting period. He tweeted pictures of his signed contract extension or a referee clad in toe socks. He even poked fun at conference rival New Mexico for banning its players from Twitter.
To capitalize on Miles' social media mastery, Colorado State has released a series of commercials promoting not only the program but also the head coach's Twitter account.
One features Miles helping a Colorado State fan clean green body paint off his skin in time for a job interview later that day. Another shows Miles critiquing his players' sub-standard tweets and encouraging them to be more creative.
The best of all of them is the video above in which Miles learns that a Rams fan needs help rescuing her cat from a tree. Much to her surprise, Miles shows up at her house and brings 7-foot center Trevor Williams with him.
If the commercials aren't enough to help sell tickets for Colorado State, perhaps this stat will help: The Rams have increased their win total each of Miles' four seasons at the school. It may be difficult for Colorado State to eclipse last year's 19 victories after losing the program's top two scorers, but if the Rams pull it off, they'll likely make a rare appearance in the NCAA tournament next March.
(Thanks, College Basketball Nation)
- Colorado State
- Tim Miles