A suggestion for all athletic directors: If you're going to film a video to discourage fans from drinking and driving after games, it's probably a good idea to follow your own advice.
That's the lesson we can take from the plight of Georgia athletic director Damon Evans, who was arrested for driving under the influence in Atlanta just before midnight on Wednesday night. Evans had previously filmed this "Operation Zero Tolerance" video, which the Atlanta Journal-Constitution managed to dig up.
At an on-campus news conference Thursday evening, Evans apologized for making a "grave, grave mistake."
"I let this university down, I let my family down, I let those in the Bulldog nation down," Evans said. "My behavior, my actions, were not indicative of what we teach our student athletes at the University of Georgia."
A DUI arrest is obviously bad for anyone, but the timing and circumstances in this case were especially unfortunate. Not only has Evans supported a crackdown on excessive drinking at Georgia's annual "World's Largest Cocktail Party" matchup with Florida, his lucrative new five-year contract was scheduled to take effect Thursday.
According to the Atlanta Journal-Constitution, Georgia student-athletes get suspended for 10 percent of the season for an alcohol-related arrest. We'll see if Evans receives a similarly harsh penalty.