The Dagger

  • Texas abandons its efforts to trademark 'Havoc' slogan

    Jeff Eisenberg at The Dagger1 day ago

    They've printed the phrase "Havoc Lives Here" everywhere at VCU the last five years, from billboards, to T-shirts, to giant banners in the student section.

    The slogan still rings true even though the coach who coined it left for Texas a month ago.

    Texas has withdrawn its attempt to federally register variations of the “Havoc” trademark, the Richmond Times-Dispatch reported Monday. The same day Smart was hired as the next coach of the Longhorns last month, Texas officials applied to register the marks “HORNS HAVOC” and “HOUSE OF HAVOC” with the U.S. Patent and Trademark Office.

    Retaining the "Havoc" slogan is momentous for VCU because it is central to the program's marketing and branding efforts.

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