The Dagger

  • Believe it or not, Perry Ellis is now endorsing Perry Ellis

    Jeff Eisenberg at The Dagger1 day ago

    Seldom has there been a more perfect marriage between a company and the athlete endorsing it.

    Perry Ellis, the former Kansas basketball star, shared on social media on Wednesday that he has landed a sponsorship deal with Perry Ellis, the clothing brand.

    Can’t wait to get to work! Excited to start the next chapter wearing @perryellis #veryperry #DallasMavericks #sponsorship

    A photo posted by Perry Ellis (@pelliz34) on Jun 29, 2016 at 8:36am PDT

    The sportswear brand released a statement to Yahoo Sports on Thursday morning confirming the clever partnership between namesakes. Lisa Kauffman, Executive Vice President and Chief Marketing Marketing Officer for Perry Ellis, said the company is “very excited about the association” because the “playful partnership stays true to the fun, lighthearted nature of the brand.”

    Asked to provide further details about how the sponsorship deal was conceived and what the campaign will include in the future, Perry Ellis clothing brand publicist David Shulman said he had no further information at this time.

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