Bradley Beal backs into endorsing the king of beers (Courtesy Wizards.com)
With star guard John Wall out for an extended period of time and the team's fortunes not exactly on the up and up, the Washington Wizards will have to scrounge and hype their way into bringing the fair weather fans into the home arena this season. Or, more specifically, they're going to have to attempt to loosen up those potential fans with macro-brewed pilsners before a random Saturday early season contest. The most recent plan involves a solid deal -- $25 buys you a ticket, and $2 Budweiser bottles at participating Wizards-helpin' locations hopefully situated real close to the Verizon Center.
One problem, sort of. The promotional company that put together the ads trumping up the Game 2 pub crawl, left with paucity of Wizards stars due to injuries to Wall and center Nene, placed Bradley Beal on its online ad. Beal, a rookie, is only 19 years old; and Americans that age can't legally enjoy a $2 Budweiser unless they have a really cool uncle or an older girlfriend from Canada. Wizards beat writer extraordinaire Michael Lee first noticed the iffy pairing, and Washington Post scribe Sarah Kogod dug in to research from there:
I reached out to the team to ask about the decision to use Beal. In this case, the ad was created by TiqIQ, who partners with the team on ticket promotions and who placed that particular ad on our site. There was an oversight in the approval process between the team and the ticket company, which led to the unfortunate placement.
I suppose the ad, since removed, is kind of "unfortunate," but it's also what happens when you don't really want to amp up the Bud-drinkin' brahs with an image of Emeka Okafor's steady low-post presence of Jan Vesely's looming potential. Beal was the team's lottery selection last June, he's an exciting off guard with significant touch and hops and yes, we admit it, we have beer on our mind right now and it's hard to get the suds out of our heads and away from our descriptive terms.
It's far from the worst thing in the world, and certainly understandable — Beal's probably the most entertaining thing in a Wizards uniform that will take to the court on Saturday, and the ad wizards behind this one probably weren't obsessing over age appropriateness when pouring over pictures of a sturdy 6-4, 207-pound NBA pro. Still, he's the only guy on the Wizards roster that is not of legal age to drink, and TiqIQ still went with Bradley.
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