So check this out: LeBron James working out in the "heat." Get it?
He wasn't the only one in what turns out not to be a remake of Backdraft but rather a Miami Heat photo shoot. Dwyane Wade and Chris Bosh both went up in smoke, while Rashard Lewis, Ray Allen and Shane Battier – otherwise known as the "thanks for the free ring(s)" gang – looked all tough while, well, trying to look tough.
There's even a sneak-peak at some new uniform looks, though the photos were clearly taken with an iPhone 3, or maybe Jerry Jones' flip phone.