The Basketball Jones' Trey Kerby already took down the unyieldingly lame bro-aspects of this ad better than I ever could, but it's worth pointing out in these pages that the sort of organization that would laugh away two sexual harassment claims and let a franchise cornerstone walk away just because he mildly offended the boss by doing what the boss asked him to do would put together an ad like this.
An ad asking the sort of male New York Knick fan, so tired of getting turned down by the sort of women that don't hold a candle to those he has links to in his browser's bookmark folder, to stay home and watch Knick basketball on a Friday or Saturday night instead of going out and chasing some middling tail, dude. Hold your nose, and look:
I'm going to act like a writer from a laddie magazine, but hang with me here — the only sorts of men that refer to women by numbers like this are either the small percentage that can't help but stumble Ed Hardy hat over Drakkar Noir bottle into a string of effortless one-night stands, or the massive percentage who have no chance of establishing any sort of relationship with a living, breathing female regardless of the relationship's length.
(In either case, length has nothing to do with it. You dig, bro?)
With this particular grossness, the MSG network is going for the latter target. Sold-out Knick games are lined up on just about every Friday and/or Saturday all season, and in putting together an ad like the Knicks are telling each of their less-successful fairer sex-chasers that it's just fine to stay at home instead of going ugly (to their moronic specifications) early. Who needs sixes and sevens, maaaan?
It's pathetic, and lame. There are ways to have fun with things like these, but you're actually supposed to make them funny; and then that "funny" can chase away all the bad feelings about cataloging women. The people that put the ad together are cynical, and anyone moved by it should be moved away from your sisters and daughters. Not that they'd have a chance, anyway.
What adds to the irony is that the advert was brought to our attention Wednesday morning by ESPN reporter Darren Rovell.
Rovell remains a must-follow on Twitter, but there have been endless cases of creepy and outright misogynistic takes from Rovell as he scrolls along merrily. One such instance was picked up by Deadspin last winter, and alerted-to by non sports fan by King o' Twitter Rob Delaney, featuring Rovell complaining about what he probably perceived as sixes and sevens at the Super Bowl.
MSG, to its … credit? … has taken the ad down. From Rovell, who is growing before our very eyes:
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
After ESPN.com contacted the MSG Network about an ad seen in the New York area on Tuesday morning, the network confirmed that that ad, as well as what is believed to be at least three other similar type ads, would be completely removed from all its locations.
Good thing. Maybe now we can get back to talking about the Knicks — one of the league's best stories, early in their wildly successful season — playing basketball for more than a week at a time.
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