Famous athletes are more willing than ever to promote themselves by embarrassing themselves. Blake Griffin's mockery of his own tendency to endorse everything stands as the most obvious recent example, but Houston Rockets All-Star James Harden entered a new contender earlier this week with the release of "Harden Soul." In the 30-second spot for Foot Locker, Harden decides to cut a track of baby-making music based on the heels of his best season as a pro — the joke is that he's a horrible singer and totally full of himself. It's not an ad for Foot Locker's products as much as their brand, with the idea that they are hip enough to understand humor. It works because it really is quite funny.
Yet that short ad could not prepare us the insanity of the full 103-second "Harden Soul" track, released to YouTube on Wednesday. While the initial commercial prepared us for Harden's strained falsetto, there's something extra amazing about listening to it for this long, complete with faux-serious shots of Harden working in the studio (um, and several images of delicious shrimp).
The only question is if Harden sang this poorly on purpose or if it's his real singing voice. Can we have him sing "Feel the Heat" to find out?
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