Charlotte's NBA franchise will soon have a new but familiar look. At a media conference on Tuesday afternoon, Bobcats owner Michael Jordan announced that the team will change its name to the Hornets for the 2014-15 season and beyond. The official announcement follows a Friday report from Ken Berger of CBSSports.com that the Bobcats were beginning the process of formalizing a name change.
The NBA expanded to Charlotte in 1988 with the Hornets and played in the city through the 2001-02 season, when owner George Shinn moved them to New Orleans. The Charlotte Hornets built a brand on the basis of their ultra-'90s teal-heavy color scheme and the allure of young stars Larry Johnson and Alonzo Mourning. The Bobcats have not succeeded in building the same kind of fan base or image, and the New Orleans Hornets' decision to become the more geographically acceptable Pelicans has freed up the name.
Jordan explained the decision on Tuesday. From Rick Bonnell of the Charlotte Observer:Read More »from Michael Jordan announces the Charlotte Bobcats will become the Hornets for the 2014-15 season